Kyle met George De’Ath during his time there and would later become the other half of Born & Bred. Their yin-yang dynamic yielded instant business chemistry, which led to the founding of Born & Bred.George De’Ath put the 'born' in Born & Bred. As a career designer and creative director, George turned his dream of starting an agency into a reality when he met Kyle Merwin in 2017. George’s background has allowed him to bring a global perspective to branding and design. Hailing from the United Kingdom and, before Born & Bred, George worked at agencies spanning the globe where he gained extensive experience across various industries, including Samsung, Diageo, and L'Oréal.Grateful for his prior experience, George still knew a company creates the most meaningful work when people feel purpose in what they do. George uncovered his vision of bringing soul and energy back into design. He was confident, if the team thrives, then the output will mirror and, with the help of Merwin, that is what he has done. In this podcast, you will hear how these gentlemen were growing up, their journey to how Born and Breed all came together, insights on the creative industry, advice for those who are looking to get into the creative agency world, tips for those who are trying to establish their own brands, what Kyle and George like to do for fun, drink, read, and other great inspirational insights of how life is like running an agency.Enjoy getting to know Kyle and George and their journey. Cheers, and go create.