As far as his modern and minimalistic style goes, he credits many designers and artists who inspired his journey, like Breanna Rose, Emma Rose Agency, and a few of his friends at Station 7. Something he's developed as he's grown as an artist is the idea that less is more. Visit his website or social media. You'll understand his simple yet gorgeous aesthetic that catches the eye immediately and tells the story without stating the exact message. Even his trademarked slogan "minimal marks that represent big ideas" centers around the idea that you can get a message across with less. For designers just starting out, Alex suggests being forward with their work. It might not be perfect, and that's really ok. He encourages other artists to be comfortable marketing themselves and speaking about their business whenever they get a chance. He also suggests learning as much about the business of your business as possible. Get to know the admin work that's required, as well as information on taxes, bookkeeping, etc. If you can outsource that work to someone else who can help you with that side of the business, that way, you can focus on what you love to do, design, and create. As long as you're not taking yourself too seriously and enjoying the journey just as much as the destination, he believes you are successful.