Born & Bred: The Creative Duo

Kyle Merwin

George De'Ath

Kyle Merwin

George De'Ath


The Creative Duo

Kyle Merwin & George De'Ath: Founders of Born & Bred Creative Agency.

Have you ever dreamed of opening up a creative agency? Do you wonder what it would be like to run your own creative shop? Let me introduce you to Kyle Merwin and George De’Ath, the founders of San Francisco’s creative branding and marketing agency Born & Bred. In 2017, Born and Bred was established as a creative agency that can build brands and help grow brands like Eaze, Del Monte’s PinkGlow Pineapple, Whisper, and numerous others. Their involvement with each of their clients is remarkable. They put their whole heart into what they do and have a motto that they live by - “If the devil’s in the details, Hail Satan.”In this podcast episode, you will hear from Kyle Merwin, the co-founder of Born & Bred and Lead Business Strategist. Originally born in La Paz, Bolivia, Kyle was raised in San Francisco, California, where he lives. Growing up, Kyle has always connected to his creative side. One of his favorite things to do was to create entertaining YouTube videos from his iMac. Initially, he thought he would go to film school but decided to pursue his connection to the creative world’s business side. After graduating from UC Berkeley, Kyle got his start on the ground floor of Eaze, the cannabis-technology company, as employee #18 and implemented tactics that grew the company to over one million deliveries in its first year.

Get To Know Kyle & George:

BOOZE OF CHOICE: Kyle: Vesper Martini
George: Paloma

Favorite Places You Travled?Kyle: Barcelona, Spain & Thailand
George: Amsterdam & All Over California

Kyle met George De’Ath during his time there and would later become the other half of Born & Bred. Their yin-yang dynamic yielded instant business chemistry, which led to the founding of Born & Bred.George De’Ath put the 'born' in Born & Bred. As a career designer and creative director, George turned his dream of starting an agency into a reality when he met Kyle Merwin in 2017. George’s background has allowed him to bring a global perspective to branding and design. Hailing from the United Kingdom and, before Born & Bred, George worked at agencies spanning the globe where he gained extensive experience across various industries, including Samsung, Diageo, and L'Oréal.Grateful for his prior experience, George still knew a company creates the most meaningful work when people feel purpose in what they do. George uncovered his vision of bringing soul and energy back into design. He was confident, if the team thrives, then the output will mirror and, with the help of Merwin, that is what he has done. In this podcast, you will hear how these gentlemen were growing up, their journey to how Born and Breed all came together, insights on the creative industry, advice for those who are looking to get into the creative agency world, tips for those who are trying to establish their own brands, what Kyle and George like to do for fun, drink, read, and other great inspirational insights of how life is like running an agency.Enjoy getting to know Kyle and George and their journey. Cheers, and go create.

"We’re a growth branding agency of two halves: where creativity is Born; and as a result, brands are Bred"


    • What is the origin story of the Born & Bred name? 

    • How do you continue to learn in order to stay on top of things as agency owners?

    • What's piece advice could you give to someone who is looking to establish themselves as creative entrepreneurs?

    • Why do you do what you do?

    • What’s one thing you wish you had known when you began your creator journey?

    • Plus More


    • How Kyle and George were as a kid - a creative, an athlete, the kid with a lemonade stand...

    • Who influenced them to become the person they are today.

    • The importance of making that initial impact.

    • What they look for when they are hiring a creative for their agency.

    • Being better > Perfectionism.

    • Plus More


If the devil’s in the details, Hail Satan.

Connect with Kyle & George at Born & Bred.