Episode 23: Graphic Design & Cocktails
PODCAST - EPISODE 23
GRAPHIC DESIGN & COCKTAILS
MATTHEW WYNE - FOUNDER & DESIGNER OF WYNE ENTERPRISES - LETTERSANDLIQUOR.COM
MATTHEW WYNE – FOUNDER & DESIGNER
WYNE ENTERPRISES - LETTERSANDLIQUOR.COM
WYNE.ENTERPRISES
SAN FRANCISCO, CA
EPISODE LENGTH: 41:37
INTERVIEW BY RICK SCOTCH
Matthew describes himself as a graphic designer who loves cocktails. I would go further to describe Matthew as a person who followed his strengths, explored his passions, magnificent at what he does, and yes...loves cocktails. Today, Matthew runs his independent graphic design business, Wyne Enterprises and LettersandLiquor.com. Some of the brands he works with are Uber, Facebook, and St. George Spirits. He has also been recognized in publications like Playboy, The Atlantic, People, and many others.Matthew's graphic design work is very distinctive, poetic, graceful, and artistic. What additionally makes Matthew so unique within the graphic design industry, is how he took his love for cocktails and created a blog called LettersandLiquor.com with his Instagram account called @letterandliquor. The blog features 52 cocktails and their recipes, along with the stories behind the cocktails, and lettering inspired by different eras. His blog and Instagram account are so aesthetically pleasing; it builds the desire to grab a recipe and create a cocktail.
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I create a bunch of sketches by hand. It’s important that they be by hand. My hands have a kind of knowledge that my mind will never have.
COCKTAIL OF CHOICE:
THE OLD PAL
PERFECT DAY OFF:
"GRAB SOME COFFEE WITH SOME LEMON BREAD AND TAKE MY DAUGHTER TO THE ZOO. DO SOME DRAWING IN THE AFTERNOON & HAVE A DATE NIGHT WITH THE WIFE."
HOBBIES:
PLAYING THE GUITAR
Matthew didn't start his career in design. When he was younger, his love for music was so strong he felt that's where his life path was meant to be. After years of traveling from show to show, creating and playing music, Matthew found his passion dwindling. At that point, he decided to give up music and pursue another creative art...painting. Matthew painted for a bit but decided while living in New York; the starving artist lifestyle wasn't for him. Matthew went on to work in the advertising industry, which is where he discovered his unique strength which was lettering. That's when he decided to enroll in a graphic design program, and the rest is history. One of my favorite things with speaking with Matthew was the way he described his hands. He talked about his hands as if his hands have a conscious mind of their own. He says, "through all the years of drawing and sketching his hands of an accumulated knowledge that no computer software can replicate." This is one of the reasons why he always sketches first before he finalizes the design on the computer. His hands can create something that his brain or his computer would have not naturally done. This is also a reason why he is brilliant at what he does. To him, it's not about doing it quickly to move to the next project; it's about creating a piece of art that is unique and beautiful for each of his clients. In this podcast, we talk about his journey, the wisdom that his hands naturally have over his brain, how the love of cocktails started, his process when he brings a design to life, and other encouraging words of wisdom from a creative freelancer point of view. Enjoy The Podcast and Do What You Love.
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The better I know myself the better things flow.
FOLLOW
LETTERS AND LIQUOR
In this episode, here are Some Questions I ask & what You will learn:
Matthew Wyne’s Intro (2:14)
Foundation Questions (2:38)
Cocktail of choice (3:15)
Where is Matthew originally from? (4:00)
Moving to NYC with the goal of becoming a painter (4:55)
Moved to San Francisco in 2010 (6:10)
Realizing he needed to be independent (6:30)
The memory when Matthew knew he wanted to be a creative (7:00)
Creating comes very natural to Matthew so he goes after recognition (7:55)
How did Wyne Enterprises Start? (8:50)
Matthew self realizes what he is good at. (9:05)
Matthew falls in love with cocktails. (10:55)
The beginning of Letters & Liquor (12:10)
What does Matthew love about being a graphic designer? (13:30)
What does creating do for Matthew? (15:00)
Separating the business of being a creative. (15:35)
We talk about the Unicorn of perfection. (16:45)
We talk about slowing the mind down after a creative binge. (17:30)
What is Matthew’s process? (18:10)
Matthew talks about his hands having its own natural wisdom. (19:30)
The magical process. (20:37)
My job is..(21:23)
What’s Matthew’s secret sauce? (21:50)
Matthew talks about one of his favorite pieces of work. (23:00)
What piece of advice would you give to a creative-entrepreneur? (25:20)
Learning to be more gentle to yourself. (26:50)
We talk about how marriage has changed us for the better. (28:00)
How does Matthew continue to stay motivated? (29:50)
Being inspired by other creators. (31:10)
WIDWID (31:40)
How does Matthew connect with Agencies? (33:00)
Matthew talks about building his personal practice. (34:15)
What is Matthew’s perfect day off? (35:00)
Hobbies? (36:25)
Book Recommendations? (38:30)
Matthew defines his legacy. (39:35)
Matthew is… (40:25)
Contact Info. (40:40)
Editor’s Note: Words By Rick Scotch and Photography by Rick Scotch.